To effectively raise awareness for World TB Day 2025, observed on March 24, we have developed a comprehensive Social Media Toolkit to support partners, organisations, and individuals in disseminating key messages across various platforms. This toolkit amplifies advocacy efforts, engages communities, and mobilises action toward ending tuberculosis (TB),
This year’s theme,“Yes! We Can End TB: Commit, Invest, Deliver”,builds upon its massive uptake and success over the past two years. It conveys a powerful collective message of hope, urgency, and accountability - emphasising that TB elimination is achievable if we take concrete actions today.
With only five years left to achieve the global goal of ending TB by 2030, this theme highlights the three essential pillars needed to accelerate progress:
Commit
Reaffirm global leaders' pledges to end TB by implementing concrete actions, securing funding, and enacting national strategies and policies.
Invest
Highlight the necessity for increased funding to accelerate efforts to end TB by 2030. Advocate for diversified investment approaches to fund the TB response fully.
Deliver
Translate commitments and investments into tangible results benefiting those affected by TB. Focus on scaling up evidence-based interventions, early and accurate diagnosis, preventive treatment, and high-quality care for drug-resistant TB.
This World TB Day 2025, we invite you to join the movement and use this toolkit to raise awareness, mobilise stakeholders, and push for urgent action. Together, through commitment, investment, and effective delivery, YesWeCanEndTB #CommitInvestDeliver #WorldTBDay2025
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