The Stop TB Partnership and the famous Japanese icon Hello Kitty by Sanrio Co. Ltd are teaming up to raise global awareness to curb tuberculosis (TB) in children. On a global scale, approximately 1.2 million children contract TB every year, with an estimated 200,000 children needlessly dying from the disease. Sanrio GmbH, a group company of Sanrio Co. Ltd, the global brand behind Hello Kitty, the much-loved global character and Stop TB Partnership jointly launch a campaign to #EndTB aimed at raising awareness in children with TB and drug-resistant TB, the challenges they face in getting diagnosed and treated and the urgent need for increased investment and innovation in TB diagnosis and treatment. TB is a curable disease, but among infectious diseases, it has been the biggest killer globally for the past 8 years.
Read more about the campaign launch here. #StopTBwithHelloKitty
Hello Kitty visits children with TB
Hello Kitty meets Dr Lucica Ditiu to learn about TB
Do you know that TB is far worse than COVID19 for children? Do you know that TB is curable & preventable, but more than a million children get sick with TB every year? Watch a chat between Hello Kitty and Dr Lucica Ditiu, Executive Director of Stop TB Partnership on what is TB and what is being done by the world to end TB in children!
Key messages for social media
GDF’s Pediatric DR-TB initiative brings new formulations to children with DR-TB
The Stop TB’s Global Drug Facility (GDF) set up the Pediatric Drug-Resistant TB initiative aiming to ensure access to the best possible treatments to children suffering from one of the deadliest diseases that exist.
Find out more here.