As part of the World TB Day 2021 campaign, KCRI Tanzania raised awareness of tuberculosis among Maasai communities in Tanzania.
15 April 2021, Geneva, Switzerland – The metrics are in, and World TB Day 2021 was the biggest yet! This year’s global campaign reached more than 102 million people, and content from the Stop TB Partnership campaign was seen by almost 7 million people around the world. Online and social media played a greater role than ever in delivering a resounding message that the clock is ticking; with every second that passes, people become sick with tuberculosis (TB), suffer, and die and we, collectively, risk failure in our TB response.
On 24 March, and throughout last month, World TB Day received widespread support, increasing visibility, thanks to efforts and special virtual and in-person events put on by many governments, national partnerships and platforms, civil society, private sector partners, TB survivors and members of the media. Our Stop TB Partnership #TheClockIsTicking campaign helped to raise awareness worldwide that eradicating tuberculosis should be a top global health priority despite the ongoing COVID-19 pandemic.
The COVID-19 pandemic has severely disrupted global TB response efforts, diverting precious medical, human and financial resources away from providing lifesaving services such as access to diagnosis, medicine and care to people suffering from TB.