“ I know that every day, 4400 people die from tuberculosis, although it is a preventable and curable disease. I am now building a team to stop tuberculosis and needs support from you all to him spread the message all over the world. ”
Luis Figo
The Luis Figo's “I Am Stopping Tuberculosis” campaign consists of communication tools like posters, computer's wallpapers, and postcards delivering key messages on tuberculosis.
The campaign is easily downloadable from this website in several languages including Chinese, English, French, Japanese, Spanish, Portuguese, Russian, Turkmen.
IF YOU WANT TO SCORE A GOAL WITH LUIS FIGO YOU CAN
Send images of the campaign a to all your friends
Install the wallpaper and put it on your screen
Bring posters and postcards to your school, health center, hospital.
Italy: see the campaign on La Repubblica on 17 March, on Venerdi'/La Repubblica on 21 March, and on L'Espresso on 28 March
South Africa: TV journalist Gerry Elsdom will launch the campaign in Summer 08.
United Kingdom: the campaign will visible on lampposts in Ealing, Hackney, Isling ton, Sutton, Luton, Walsall, and Manchester from 17 March to 17 April 2008.
Also in Kazakstan, Japan, Turkmenistan.
ABOUT THE CAMPAIGN Fabrica Benetton’s research center on communication, has developed the campaign on a pro-bono basis as a partner of the Stop TB Partnership.