Communications
Theme: "Keeping the Pledge"
Even as the TB epidemic continues to worsen, donor commitments made in Okinawa, Washington and Amsterdam are still not being met for elements of the Global Plan to Stop TB, especially for research and development of new tools and for the highly successful Global Drug Facility. The theme and supporting messages will leverage the positive performance of the Stop TB Partnership and growing threat of TB/HIV and other factors to highlight the need for renewed commitment to the pledges "now more than ever".
Objectives:
- Generate interest by global and national media in the Forum and the war on TB
- Utilize the Forum to create pressure for strengthened political commitment and financial support to Stop TB objectives
- Emphasize the need for funding to support all of the constituent elements of the Global Plan, ie. R&D for new TB drugs, diagnostics and vaccines, DOTS expansion, TB/HIV, MDR-TB, GDF
- Deepen understanding about the relationship between the Global Plan and Global Fund to Fight AIDS, Tuberculosis and Malaria (GFATM)
- Highlight successful national TB programmes as models of progress, innovative approaches and the benefits of investing in TB control
- Exploit the Forum to activate partners and country programmes in collaborative communications and advocacy activities
Activities:
- Media strategy: global pre-Forum briefings and onsite press-conference
- Campaign strategy: including exhibition of new TB "Colors" report, pledge-books, G8 parliamentary visit, and individual/country awards"
- Celebrities: involvement of celebrities in the Forum
- Electronic discussion forum: key objectives will be discussed through web-based communications in the lead up to the Forum
- Special materials: including flash movies, videos, Stop TB Image Library display